![]() Next the campaign report in Google Analytics will show you when traffic came to your website through this link. Add something along the lines of ?utm_source=google&utm_medium=organic&utm_campaign=my_business to both your generic website link as the appointment link. In order to capture data about your company profile in Google Search Console and Google Analytics as well, you only need to add UTM parameters in your company profile. Interesting information to further optimize your free profile and website with. From branded queries with your company name or your address in them to more general search queries. To the kind of search queries that your company profile showed up for. From the number of displays to where (in search or on Google maps). Measuring results of Google My Businessįor starters, Google My Business offers various interesting reports with insights about your company profile. Make sure you respond to reviews so that both sides of the story are shared. That way, your new customers get a sense of how your product or service is of value to real people. keywords relevant to your product and service and used by your customers).Īnother optimization is inviting your existing customers to submit a review. Note that this description should also include keywords that you are targeting with your website already (i.e. Besides a good impression your potential customers need a clear and convincing description of your company to really get the message across. For example, adding pictures, for customers to really get a good impression of your company. In order to get found better by potential customers, there are a number of extra steps that you need to take. How to get found better with your Google My Business profile? With just a few clicks you’ll be able to put together a website that enables you to get found. ![]() In case you don’t have a website, Google My Business offers an alternative. In order to verify your company profile, you’ll be sent a verification code at the address you entered (only in a limited number of cases you can verify your profile over the phone or per email).Ĭreate your own website in Google My Business.Enter your website URL (or alternatively your phone number).Pick the categories that best match your company (more is an option).Enter your company address or the area within which you offer a service.First go to /business and log in with your Google account. ![]() So how do I register a Google My Business company profile? Especially as Google adapts the search results (including relevant companies nearby) to the location of each user. Besides people knowing where to find you, it’s also the number one spot to communicate adjusted opening hours and offers.ĭo you have a temporary offer or did you start home delivery recently? This is where potential customers will be discovering all about it. Especially now with people staying home, but also when they are allowed back on the streets, vsibility on the Google Maps map is key to being a succesful entrepreneur. ![]() So it’s basically an investment with zero risk that guarantees a return on the time you invest. Why would I use Google My Business?įor starters because it’s free. Customers nearby or customers searching for companies in a specific region. In short, it’s a free company profile that helps you put your company in the spotlight on the search results page for potential customers. For almost every search query a company can be found that offers a product or service that is related to it. Everybody has seen them by now, the maps appearing in the search result for almost every search query in Google. Have you arranged for your company to be found on Google My Business yet? With stores being closed, companies only partially operational and companies all of a sudden depending on their online revenue, having a profile on Google My Business is no longer a luxury but a must! Below you find the why and the how of Google My Business and how to make sure your organization gets on top of the search results.
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